Released on: June 23, 2008, 9:24 am

Press Release Author: Koteret

Industry: Transportation & Logistics

Press Release Summary: Sailing Fans of the Prestigious Annual Aegean Rally in Greece
Will Be Able To Closely Track Position of Each Sailing Team, Via CellocatorT GPS
Tracking Units

Press Release Body: Pointer Telocation Teams with G4S Telematix To Provide Live GPS
Technology for Major Mediterranean Sailing Races

Sailing Fans of the Prestigious Annual Aegean Rally in Greece Will Be Able To
Closely Track Position of Each Sailing Team, Via CellocatorT GPS Tracking Units

Rosh HaAyin, Israel, June 23, 2008 - Pointer Telocation Ltd., (Nasdaq Capital
Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a leading AVL (Automatic Vehicle
Location) solutions provider for fleet management, car and driver safety, public
safety, road side assistance, vehicle security and asset management, today announced
that, along with G4S Telematix S.A., it will provide tracking technology for live
coverage of a series of premier Mediterranean sailing races. The operation is part
of a long-standing partnership that Pointer Telocation has with G4S Telematix, the
leading Greek location-based services provider and part of G4S plc, the world's
largest security services provider.

For the upcoming prestigious Aegean Rally, set to take place July 11-20, sailing
fans will be able to follow the race position of each sailing team, by visiting the
race's online site. The two companies are also the technology providers for
additional races, including the 2008 ISAD-ORC International Offshore World
Championship in Athens (June 20-28), sponsored by the Hellenic Offshore Racing Club.


This follows a successful 2008 Posidonia Cup, which took place the final week of
May. Pointer Telocation's Cellocator CelloTrackT GPS tracking units successfully
enabled online viewers to follow all the yachts' location throughout the race. More
than 50 yachts joined the exciting sailing regatta, regarded as a highly important
race in the sailing yearly schedule.

The 45th Aegean Rally, organized by the HORC (Hellenic Offshore Racing Club), will
take place during the second week of July. Since the first race was held in 1964,
the oldest and most prestigious sailing regatta in Greece has attracted competitors
from around the world. The race draws coverage from the national and international
media, and last year's race website was viewed by more than 40,000 fans.

Once again, the CelloTrackT GPS tracking units will be installed into each of the
boats before the start of the race. The unit includes a long life asset tracker
which is specially designed to address the needs of a sail boat, including
protection against water and bad weather. G4S Telematix will then via their web
application transfer that data to the race website (www.aegeanrally.gr), where
sailing fans will be able to locate the exact position each racing team throughout
the course of the race. Visitors to the website can click on the link for
Cellocator to learn more about its leading AVL (Automatic Vehicle Location)
technology.

Pointer Telocation is a global "one-stop-shop" for location-based security and
safety services. The use of industrial GPS-based location applications is steadily
rising. According to a new ABI Research study, "Global Navigation Satellite
Positioning Solutions," the use of GPS in industrial environments such as telematics
and asset tracking will continue to grow, and the overall market (consumer and
industrial) will expand to 900+ million units by 2013.

Danny Stern, CEO of Pointer Telocation said, "Our leading Cellocator GPS tracking
units will enable all racing fans to locate each boat throughout the race, as if
they were at the event themselves. We are thrilled to be working with G4S Telematix
on this and other projects in Greece, and this further cements Pointer Telocation as
a global leader in GPS technology and services."

"The remarkable Aegean Sailing Rally acts as a fantastic opportunity for us to test
and prove, once more, our status as European leaders in providing top quality
telematics services in both land and sea," said Michael Maltezakis, General Manager
of G4S Telematix. As the official technology providers of the competition for the
fifth consecutive year and distributors of Pointer Telocation's GPS tracking Units,
we will support the Aegean Rally through GPS tracking and monitoring of all
competing yachts."

About Pointer Telocation
Pointer Telocation Ltd. is a leading provider of products and services to the
automotive and insurance industries, offering a set of services including Stolen
Vehicle Recovery, Road Side Assistance and Fleet Management. Pointer is publicly
traded company on Nasdaq and the Tel Aviv Stock Exchange (Tickers: PNTR). Pointer
Telocation has a growing client list with products installed in over 400,000
vehicles across the globe: the UK, Greece, Mexico, Argentina, Russia, Croatia,
Germany, Czech Republic, Latvia, Turkey, Hong Kong, Singapore, India, Costa Rica,
Norway, Venezuela, Hungary, Israel and more. Cellocator, a Pointer Products
Division, is a leading AVL (Automatic Vehicle Location) solutions provider for fleet
management, car and driver safety, public safety, vehicle security and asset
management and more. In 2004, Cellocator was selected as the official security and
location equipment supplier for the Olympic Games in Athens. For more information:
www.pointer.com




Web Site: http://www.pointer.com

Contact Details: Business Contact:
Valerie Picow
Marketing Communications Manager - Cellocator Division
Pointer Telocation Ltd.
Tel: +972-73-2622317
Mob: +972-52-3380298
Fax: +972-3-5719698
Email: valeriep@pointer.com

Press Contact:
Jason Silberman
Koteret Public Relations
Tel: +972-35755778-ext.107
Mob: +972-545359955
Fax: +972-35755887
Email: jason_s@koteret.com